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Epic Branding · Social Media Design
Designing scroll-stopping social content — cohesive feeds, campaign assets, and branded templates that build presence and engage audiences across platforms.
Social Media Design · Doughnut & Gym Brand · 2024
Doughnuts · Fitness · Lifestyle
Treat yourself · Push yourself
The Concept
A feed that lives in the tension between sweet and sweat — indulgent photography balanced with energetic gym content, all tied together by a consistent visual language that makes the brand feel cohesive and alive.
The Feed Strategy
Posts alternate between product shots, lifestyle imagery, and community content — creating a rhythm that keeps followers engaged and the brand feeling dynamic rather than repetitive.
The Tone
Playful, confident, and a little cheeky — copy and visuals work together to build a brand personality that feels genuine, community-driven, and impossible to scroll past.
The Platform
Designed primarily for Instagram — optimised for square feed posts and vertical reels, with a consistent aesthetic that translates seamlessly across stories, highlights, and carousel formats.
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A palette that captures the Dough Jo duality — sweet pinks and warm caramels alongside deep dark chocolate tones and clean white. Every colour tells part of the brand story.
Sugar Pink
Caramel
Cream White
Dark Choc
Aa
Barriecito
Display · Headlines
A playful, expressive display typeface that captures the fun and indulgent side of the Dough Jo brand — used for headlines and key brand moments.
Aa
Hangyaboly
Accent · Sub-headings
A characterful accent typeface that adds personality and warmth — used for supporting copy, captions, and brand messaging that needs a human, handcrafted feel.
A brand reel created for Dough Jo's Instagram — designed to stop the scroll, introduce the brand world, and leave viewers wanting more.
A curated feed designed to feel cohesive, engaging, and unmistakably Dough Jo — each post contributes to a visual story that builds brand recognition and community with every scroll.
Fresh from the fryer — every doughnut is made to order, glazed with love and gone in seconds.
The brand that believes you can have your doughnut and eat it too — welcome to Dough Jo.
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Flavours that hit different — because life is too short for boring doughnuts or boring workouts.
Treat day is every day when you earn it. Drop a set, grab a glazed — that's the Dough Jo way.
The OG glazed — a classic that never gets old, just like the gains you're putting in at the gym.
The community that lifts together, snacks together — real people, real results, real good doughnuts.